---
title: "SharePoint Analytics in 2026: What's Inside"
lang: en
canonical_url: https://www.papermark.com/blog/sharepoint-analytics
last_updated: 2026-09-19
published: 2025-04-05
category: [datarooms]
author: "Marc Seitz"
summary: "A comprehensive guide to SharePoint analytics features and how they compare to papermark's specialized document analytics"
---

# SharePoint Analytics in 2026: What's Inside

SharePoint analytics provides insights into how users interact with your site and documents. This article explores SharePoint's analytics capabilities and compares them with papermark's specialized document analytics features.

## SharePoint site usage analytics overview

SharePoint provides built-in analytics through the site usage page, accessible via the settings gear icon. Here's what you can track:

### Overall traffic metrics
- Unique viewers (total individual visitors)
- Site visits (total number of visits)
- Traffic patterns and trends
- Daily, weekly, and monthly statistics

![Papermark analytics dashboard](https://img.papermarkassets.com/upload/file_KYeGjD6iREnfqdieY4CXoB-Screenshot-2025-04-04-at-23.08.21.png)

### Content analytics
- Most viewed pages and documents
- Popular content across the site
- News post engagement
- Document library usage

### Time-based analytics
- Daily unique viewer trends
- 7-day, 30-day, and 90-day views
- Traffic patterns by time of day
- User engagement duration

## Key SharePoint analytics features

### Unique viewers tracking
- Shows total individual visitors to the site
- Tracks activity across pages, documents, and news
- Provides daily trends for 7, 30, and 90-day periods
- Includes lifetime viewer statistics (from February 2018)

![Papermark analytics dashboard](https://img.papermarkassets.com/upload/file_GNrouX73H1Yoag8EVgUrWd-Screenshot-2025-04-04-at-23.08.13.png)

### Site visits monitoring
- Tracks total number of visits to site content
- Includes both internal and external visits
- Provides historical comparison data
- Shows traffic patterns over time

![Papermark analytics dashboard](https://img.papermarkassets.com/upload/file_DfBLo2tPXqpx6RW7ySc2qe-Screenshot-2025-04-04-at-23.08.27.png)

### Popular content analysis
- Lists most viewed pages and documents
- Tracks news post engagement
- Shows content popularity trends
- Includes file type and access patterns

### External sharing insights
- Tracks files shared with external users
- Monitors external access patterns
- Shows sharing link usage
- Includes last modified information

![Papermark analytics dashboard](https://img.papermarkassets.com/upload/file_Los7MZDo73bGrtC7ccYeGh-Screenshot-2025-04-04-at-23.09.30.png)

## Papermark's enhanced analytics capabilities

Unlike SharePoint's general site analytics, papermark specializes in document-level tracking with features like real-time page views, NDA tracking, and detailed viewer insights that help businesses understand exactly how their documents are being accessed and used.

### Page-by-page analytics
- Track time spent on each page
- Monitor scroll depth and engagement
- View version history
- Track page-by-page completion
- Associate with data rooms

![Papermark analytics dashboard](https://img.papermarkassets.com/upload/file_D1wWztq1YHCoLcWDNJK44p-video-analytics-one-visitor.png)

### Geographic and device insights
- Country-level tracking
- City-level analytics
- Device type information
- Operating system details
- Real-time location data

![Papermark analytics dashboard](https://img.papermarkassets.com/upload/file_YVZLbYwELYa8SxfjBg3mGe-virtual-data-room-analytics-.png)

### View session analytics
- View duration and timing
- Document download status
- NDA signing tracking
- Verified visitor information
- Real-time session monitoring

![Papermark analytics dashboard](https://img.papermarkassets.com/upload/file_YHTGTSgdAXHqunCMSKZVrz-video-analytics.png)

### Advanced tracking features
- Real-time updates
- Custom domain support
- Dynamic watermarking
- Screenshot protection
- Password protection

![Papermark analytics dashboard](https://img.papermarkassets.com/upload/file_ASGPvXWzwwoXtxNwCXYX3V-Screenshot-2025-03-20-at-22.37.56.png)

## Feature comparison

| Feature | SharePoint | Papermark |
| --- | --- | --- |
| Real-time analytics | 60-minute delay |  |
| Page-by-page tracking | Basic |  |
| Time spent tracking | Limited |  |
| Geographic tracking | Basic |  |
| Device tracking | Basic |  |
| Custom reports | Enterprise only |  |
| Data room analytics | ✗ |  |
| Export capabilities | Limited |  |
| API access | Enterprise only |  |
| NDA tracking | ✗ |  |
| Screenshot protection | ✗ |  |

## Getting started with papermark analytics

Papermark offers a free plan with comprehensive analytics features. To get started:

1. Sign up for a [Papermark account](https://www.papermark.com/login)
2. Upload your documents
3. Share them with your audience
4. Access analytics through the intuitive dashboard

## Conclusion

While SharePoint provides basic site usage analytics as part of Microsoft 365, papermark offers specialized analytics features specifically designed for document sharing and data rooms. With real-time tracking, detailed insights, and specialized data room analytics, papermark provides a more comprehensive solution for businesses looking to understand how their shared documents are being accessed and used.

For businesses focused on document sharing and data room management, [papermark's analytics capabilities](/document-analytics.md) offer a more targeted and feature-rich solution compared to SharePoint's general-purpose analytics.

Ready to experience advanced document analytics? [Try papermark today](https://www.papermark.com/login) and get detailed insights into your document sharing activities.

---

_Markdown version of [this article](https://www.papermark.com/blog/sharepoint-analytics) for AI agents and LLMs._
_More Papermark content: [llms.txt](https://www.papermark.com/llms.txt) · [full index](https://www.papermark.com/llms-full.txt)._