When choosing a virtual data room for M&A transactions, due diligence, and complex business deals, two established names often come up: Datasite and FirmRoom. Both platforms have served the financial industry for years, but they represent different approaches to virtual data room solutions.
Datasite (formerly Merrill DataSite) is a heavyweight virtual data room built for high-stakes M&A deals, while FirmRoom positions itself as a more modern, user-friendly alternative with transparent pricing. However, both legacy providers are being challenged by next-generation solutions that offer better value, transparency, and modern features.
In this comprehensive comparison, we'll examine Datasite vs FirmRoom across pricing, features, user experience, and limitations, then explore why Papermark represents the best modern alternative for organizations seeking enterprise-grade security without enterprise-level complexity.

| Feature | Datasite | FirmRoom | Papermark |
|---|---|---|---|
| Pricing model | Page-based ($0.60/page) | Flat rate ($495-$1,995/month) | Flat rate (from €99/month) |
| Setup complexity | Complex, requires training | 2-minute setup | 5-minute setup, zero training |
| User interface | Steep learning curve | User-friendly | Familiar (Google Drive-like) |
| Pricing transparency | Custom quotes only | Transparent pricing | Transparent pricing |
| Target users | Enterprise deals | Small to medium teams | All sizes, unlimited |
| Customization | Limited | Limited | Full white-labeling |
| Self-hosting | ❌ | ❌ | ✔️ Open-source |
| API access | Limited | Limited | ✔️ Full REST API |
Datasite follows a traditional page-based pricing model that can become extremely expensive, especially for larger projects. Based on user reviews and industry reports, Datasite charges approximately $0.60 per page uploaded, with additional fees for Excel files and special media types.
Datasite cost examples:
The platform requires custom quotes for all pricing, making it difficult to budget effectively. Users report significant hidden costs for training, implementation support, and extended project timelines.
FirmRoom offers transparent, flat-rate pricing with three main tiers:
Standard Plan: $495/month
Professional Plan: $995/month
Enterprise Plan: $1,995/month
FirmRoom's transparent pricing eliminates hidden fees and provides predictable costs regardless of document volume or user count.
| Feature | Datasite | FirmRoom | Papermark |
|---|---|---|---|
| Pricing model | Page-based ($0.60/page) | Flat rate ($495-$1,995/month) | Flat rate (€99/month) |
| Transparent pricing | ❌ Custom quotes only | ✔️ Public pricing | ✔️ Public pricing |
| Hidden fees | ❌ Training, implementation, extensions | ✔️ No hidden fees | ✔️ No hidden fees |
| 10,000 pages cost | $6,000 | $495/month | €349/month |
| 100,000 pages cost | $60,000 | $495/month | €349/month |
| Unlimited storage | ❌ Page-based limits | ❌ Tiered limits | ✔️ Unlimited |
| Unlimited data rooms | ❌ Single project focus | ❌ Limited | ✔️ Unlimited |
Datasite features:

FirmRoom features:

Datasite security provides enterprise-grade protection with end-to-end encryption, customizable watermark settings, and granular permission controls. The platform offers detailed audit trails and maintains SOC 2 Type II compliance with rigorous security standards that meet the highest industry requirements.
FirmRoom security focuses on user-friendly security implementation with two-factor authentication and SSO integration. The platform provides data encryption at rest and in transit, along with user-friendly permission settings. FirmRoom maintains multiple certifications including HIPAA, SOC 2, Amazon AWS, FINRA, SEC, and ISO 27001, while offering watermarks over confidential documents for additional protection.

Datasite analytics:

FirmRoom analytics:

Datasite's complex page-based pricing makes budgeting difficult, while its steep learning curve requires extensive training. The platform offers limited customization, no self-hosting options, and cumbersome user management processes that slow down deal workflows.
FirmRoom's tiered pricing may not suit all use cases, and the platform provides limited customization compared to enterprise solutions. It lacks self-hosting options, has limited API access, and offers minimal white-labeling capabilities for organizations requiring extensive customization.
While both Datasite and FirmRoom have their strengths, Papermark represents the next generation of virtual data room technology, combining the security of enterprise solutions with the transparency and ease of use that modern teams demand.
Papermark offers a 7-day free trial and €349/month for the Data Rooms plan. This single subscription includes:

Papermark provides granular permissions, NDAs, watermarking, and audit logs with bank-grade security. Features include:

Track engagement across documents and decks with comprehensive analytics:

Invite stakeholders with a single share link, drag-and-drop your documents, and you're live. The interface feels familiar to anyone who has used Google Drive or Dropbox, which means less time onboarding and more time closing deals.
| Feature | Datasite | FirmRoom | Papermark |
|---|---|---|---|
| Pricing transparency | ❌ Custom quotes only | ✔️ Public pricing | ✔️ Public pricing |
| Setup time | Weeks (complex) | 2 minutes | 5 minutes |
| Learning curve | Steep | Easy | Zero training required |
| Unlimited data rooms | ❌ | ❌ | ✔️ |
| Unlimited storage | ❌ Page-based | ❌ Tiered | ✔️ |
| Unlimited users | ❌ | ✔️ | ✔️ |
| Custom domains | Limited | Limited | ✔️ Unlimited |
| White-labeling | Limited | Limited | ✔️ Full branding |
| Page-level analytics | ✔️ | ✔️ | ✔️ |
| Watermarking | ✔️ | ✔️ | ✔️ Dynamic |
| Granular permissions | ✔️ | ✔️ | ✔️ Page-level |
| Q&A module | ✔️ | ✔️ | ✔️ |
| API access | Limited | Limited | ✔️ Full REST API |
| Self-hosting | ❌ | ❌ | ✔️ Open-source |
| Mobile app | Limited | ✔️ | ✔️ Responsive |
| Integrations | Office 365 only | Salesforce, Slack, Office 365 | Extensive |
Both Datasite and FirmRoom have served the virtual data room market for years, but they represent different approaches to the same problem. Datasite offers enterprise-grade features at enterprise prices with complex setup, while FirmRoom provides a more user-friendly experience with transparent pricing but limited customization.
However, for organizations seeking the best of both worlds—enterprise-grade security with modern usability and transparent pricing—Papermark emerges as the clear winner. With its €349/month flat rate, unlimited everything approach, and 5-minute setup, Papermark delivers enterprise capabilities without enterprise complexity.
Whether you're a startup raising your first round, a private equity firm managing multiple deals, or an investment bank handling complex M&A transactions, Papermark provides the security, transparency, and modern features you need at a fraction of the cost of legacy providers.