Family Office vs Private Equity

A comprehensive comparison of investment approaches, structures, and use cases to help you understand which wealth management strategy is right for your needs in 2026

Quick comparison
Compare key aspects and investment approaches

  • Aspect
  • Family Office
  • Private Equity
Primary Purpose
Wealth preservation and growth for single family
Generate returns for institutional investors
Capital Source
Single family's wealth and assets
Limited partners (pension funds, endowments, etc.)
Investment Horizon
Multi-generational (decades)
3-7 years per investment
Decision Making
Family members and advisors
Professional investment committee
Risk Profile
Conservative to moderate
Higher risk, higher return
Liquidity Needs
Flexible, family-driven
Fund lifecycle constraints
Investment Size
Variable, often smaller deals
Large institutional-sized investments
Operational Involvement
Hands-on, family values-driven
Professional management teams
Reporting Requirements
Family reporting only
Extensive LP reporting and compliance
Regulatory Oversight
Minimal (unless managing external capital)
SEC registration, extensive compliance

Investment structures and fee models
Understanding the economics and structures

Family Office Structure

Wealth management and investment approach

  • Management Fee0.5-2% of AUM annually
  • Performance Fee10-20% of profits (optional)
  • Investment Minimum$10M-$100M+ family wealth
  • Liquidity TermsFlexible, family-driven
  • ReportingMonthly/quarterly to family

*Fees vary based on services, complexity, and family preferences

Private Equity Structure

Fund economics (2 and 20 model)

  • Management Fee2% of committed capital
  • Carried Interest20% of profits above hurdle
  • Investment Minimum$1M-$10M+ per LP
  • Fund Life10-12 years (3-5 year investment period)
  • ReportingQuarterly to LPs, annual audited

*PE firms earn from both fund investors (LPs) and portfolio companies

Key differences between Family Offices and Private Equity
Understanding the main distinctions

Investment Philosophy

Family offices prioritize wealth preservation, generational transfer, and alignment with family values. Private equity focuses on maximizing returns through operational improvements and strategic exits within defined timeframes.

Time Horizon

Family offices operate with multi-generational perspectives, allowing for patient capital and long-term value creation. PE firms work within 3-7 year investment cycles, requiring faster returns and exit strategies.

Risk Management

Family offices typically employ more conservative risk management, diversifying across asset classes and maintaining liquidity. PE firms accept higher risk for higher returns, using leverage and concentrated positions.

Operational Approach

Family offices often take hands-on approaches, involving family members in business decisions and maintaining personal relationships. PE firms rely on professional management teams and standardized operational improvements.

Regulatory Environment

Family offices have minimal regulatory oversight unless managing external capital. PE firms face extensive SEC regulation, compliance requirements, and LP reporting obligations.

Success Metrics

Family offices measure success through wealth preservation, family harmony, and legacy building. PE firms focus on IRR, multiple returns, and meeting LP return expectations.

When to use Family Office vs Private Equity
Choosing the right investment approach

Choose Family Office when:

  • Wealth preservation: Primary goal is protecting and growing family wealth across generations
  • Long-term perspective: Can commit to investments for decades without liquidity pressure
  • Family involvement: Want family members actively involved in investment decisions
  • Values alignment: Investments must align with family values and legacy goals
  • Flexibility: Need ability to make quick decisions without external approval

Choose Private Equity when:

  • Maximum returns: Primary goal is generating highest possible returns for investors
  • Professional management: Want experienced investment professionals managing capital
  • Diversification: Seeking exposure to multiple companies and sectors
  • Operational expertise: Need access to operational improvement capabilities
  • Institutional scale: Have significant capital ($1M+) to invest in institutional funds

Data room applications for Family Offices and Private Equity
How virtual data rooms support both investment approaches

Family office VDR

Family offices use VDRs for due diligence on direct investments, managing family business transactions, and coordinating with external advisors. A VDR provides secure document sharing while maintaining family privacy and control over sensitive information.

Key Use Cases:

  • Direct investments: Review target company documents for family-led acquisitions
  • Family business transactions: Manage succession planning, sales, or restructuring
  • Advisor coordination: Share documents with lawyers, accountants, and consultants
  • Real estate investments: Organize property documents, leases, and development plans

Private equity VDR

PE firms rely on VDRs throughout the entire investment lifecycle — from LP fundraising to portfolio company management and exit preparation. A VDR for private equity provides security, organization, and analytics at every stage, helping teams prioritize opportunities and protect sensitive information.

Key Use Cases:

  • LP fundraising: Share fund documentation and track investor engagement
  • Buy-side due diligence: Review target company documents across multiple workstreams
  • Portfolio management: Centralize board materials and monthly reporting
  • Exit preparation: Prepare comprehensive rooms for buyers and strategic acquirers

Secure document sharing for family offices and private equity

Papermark is the open-source document sharing platform trusted by investors and wealth managers worldwide

  • Track who views your investment materials, due diligence docs, and portfolio reports
  • Custom branding, NDA requirements, and granular access controls
  • Page-by-page analytics to understand engagement and prioritize follow-ups

Frequently Asked Questions
Common questions about Family Offices vs Private Equity

What's the minimum wealth required for a family office?

Most single family offices require $100M+ in investable assets to justify the operational costs. Multi-family offices may accept clients with $10M-$50M, sharing costs across multiple families.

Can family offices invest in private equity funds?

Yes, many family offices allocate 10-30% of their portfolio to private equity funds as part of their alternative investment strategy, while also making direct investments in companies.

What are the main advantages of a family office structure?

Family offices offer complete control, privacy, flexibility in investment decisions, alignment with family values, and the ability to make long-term investments without external pressure.

How do private equity returns compare to family office investments?

PE funds typically target 15-25% IRR with higher volatility, while family offices often achieve 8-15% returns with more conservative risk profiles and longer time horizons.

Choose the right investment approach

Whether you're building a family office or investing in private equity, secure document sharing is essential for due diligence and portfolio management.