Governance: Advisory partner/board help → Growth Equity; hands‑on control and KPI cadence → Private Equity
Signals map
Signals
Growth Equity
Private Equity
EBITDA margin < 10% but growing fast
✔
—
Founder wants partial liquidity
✔
✔
Owner wants majority exit now
—
✔
Need M&A roll‑up and integration
✔
✔ (strong)
Prefer low leverage
✔
—
Operational turnaround needed
—
✔
Tip: If 3+ signals align on one side, start conversations there and keep the other as an option.
Quick comparison Key differences at a glance
Aspect
Growth Equity
Private Equity
Ownership
Minority (10–49%)
Majority (51%+) or 100%
Company Stage
Profitable or close to break-even, strong growth
Established, cash‑flowing businesses
Use of Proceeds
Expansion: product, sales, markets, M&A
Buyout, recapitalization, transformation
Capital Structure
Light leverage, primary capital
Meaningful leverage common
Risk Profile
Moderate risk, growth-driven
Lower risk, operational + financial engineering
Time Horizon
4–7 years
3–7 years
Governance
Board seat, protective rights
Control, board leadership, KPI discipline
Typical Check Size
$10M–$500M
$50M–$5B+
What is Growth Equity?
Growth equity provides minority capital to accelerate expansion for proven companies. Investors target strong unit economics and help scale go‑to‑market, product, and M&A while preserving founder control.
Core Activities:
• Minority equity rounds and structured primaries
• GTM scaling, international expansion, hiring
• Add‑on acquisitions and integration support
• Board guidance and KPI cadence
• Preparation for future majority sale or IPO
What is Private Equity?
Private equity acquires control of established businesses to drive value via operational improvements, strategic repositioning, and disciplined capital structure before exit.
Core Activities:
• Majority buyouts and recapitalizations
• Operational transformation and cost optimization
• Roll‑up strategies and platform building
• Executive hiring and governance
• Exit via strategic sale or IPO
Real-world examples Notable growth equity and private equity transactions
General Atlantic
Growth Equity
$500M+
Leading growth equity firm investing minority stakes in profitable, high-growth companies across technology and healthcare.
Apollo Global
Private Equity
$5B+
Major PE firm executing large buyouts and operational turnarounds with majority control and significant leverage.
Insight Partners
Growth Equity
$200M+
Software-focused growth investor providing expansion capital to scale go-to-market, product, and international operations.
Fund economics and returns How each model generates returns
Growth Equity Returns Structure
Minority outcomes with downside protection
Management Fee~2% of committed capital
Carried Interest~20% of fund profits
Return DriversRevenue growth and selective multiple expansion