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How clearly you define the problem and position your solution
Size and growth potential of your target market
Clarity of revenue streams and path to profitability
Your unique value proposition and defensibility
Credibility and capability of your founding team
Evidence of progress, growth, and product-market fit
Realism and clarity of your financial forecasts
Professional appearance and clarity of presentation
Clarity of funding requirements and use of funds
Make investors feel the pain point your customers experience. Use real examples, data, and compelling visuals.
Use visuals, demos, and data to prove your points. Screenshots, charts, and customer quotes are powerful.
One idea per slide. Use clear headlines and minimal text. Investors should understand each slide in seconds.
Growth metrics, customer testimonials, revenue - anything that shows momentum and market validation.
Connect the slides into a narrative. Take investors on a journey from problem to opportunity to solution.
Present achievable projections backed by data. Overly optimistic forecasts damage credibility with investors.