WorkflowsSales & OutboundAuto-Tag Warm Leads in Attio

How I tag warm leads automatically with Attio and Papermark

Automatically tag contacts as warm leads in Attio when they view >80% of your deck.

PapermarkPapermark
webhook
attioAttio
zapierZapier

You're manually reviewing analytics to identify warm prospects. By the time you update your CRM, the moment has passed. Leads should be tagged automatically based on engagement depth.

With Papermark you can webhooks and view percentage to solve this end-to-end with real-time analytics.

How it works

1Upload your sales decks
2Set up access controls for prospects and buying committee members
3Share a tracked link with your prospect and track engagement
4Create a webhook to connect external tools
5Choose which events trigger your automation
6Auto-tag contacts based on document engagement depth and repeat visits
7Connect Papermark view events to Attio tagging automation

Step by step

1

Step 1. Upload your sales decks

Open Papermark and create a new data room. Upload your sales deck or proposal. Use drag-and-drop to add files, then organize them into folders. Papermark automatically indexes everything and supports bulk upload of entire folder structures.

Upload your sales decks
2

Step 2. Set up access controls for prospects and buying committee members

Configure your security settings. In Papermark link settings, enable View percentage. Every viewer is verified before they can access a single page. You control exactly who among your prospects and buying committee members sees which documents.

Set up access controls for prospects and buying committee members
3

Step 3. Share a tracked link with your prospect and track engagement

Generate a secure link and share a tracked link with your prospect. Papermark tracks every interaction in real-time. See which slides the prospect viewed, time spent, and completion rate. Open the analytics dashboard to see all engagement data as it happens.

Share a tracked link with your prospect and track engagement
4

Step 4. Create a webhook to connect external tools

Go to Settings > Webhooks in Papermark. Create a new webhook endpoint pointing to your automation tool (Zapier, Make, or n8n). Select which events should trigger: "Link Viewed" fires when prospects and buying committee members open your documents, "Document Downloaded" when they download. Papermark sends a signed payload with viewer email, document name, pages viewed, and time spent.

Create a webhook to connect external tools
5

Step 5. Choose which events trigger your automation

Pick the events relevant to your workflow. For tracking prospects and buying committee members engagement, select "Link Viewed". For monitoring downloads of sensitive sales decks, add "Document Downloaded". Each payload is signed with HMAC-SHA256 for security. You can create multiple webhooks for different tools.

Choose which events trigger your automation
6

Step 6. Auto-tag contacts based on document engagement depth and repeat visits

Auto-tag contacts based on document engagement depth and repeat visits. Connect Attio through Zapier, Make, or n8n as middleware. When prospects and buying committee members view your documents, the webhook payload delivers their email, document name, pages viewed, time spent, and completion percentage to Attio automatically.

7

Step 7. Connect Papermark view events to Attio tagging automation

In Zapier, create a new Zap with "Webhooks by Zapier" as the trigger (Catch Hook). Copy the webhook URL and paste it in Papermark's webhook settings. Add your action: Connect Papermark view events to Attio tagging automation. Now every time prospects and buying committee members view your sales decks, Zapier runs your automation.

Tools and integrations

Papermark connects to external tools via outgoing webhooks (HMAC-SHA256 signed). Slack has a native integration with OAuth. For all other tools, connect Papermark webhooks through Zapier, Make, or n8n.

attio

Attio via webhook

Auto-tag contacts based on document engagement depth and repeat visits

Connect through Papermark webhooks via Zapier, Make, or n8n

zapier

Zapier Webhook middleware

Connect Papermark view events to Attio tagging automation

Related topics

attio crmautomatic lead tagging

Related workflows

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