WorkflowsSales & OutboundSales Deck Tracking

How I track who viewed my sales deck with Papermark and HubSpot

Share sales decks with tracked links. See which prospects engage most. Push view data to HubSpot for lead scoring.

PapermarkPapermark
native + webhook
hubspotHubSpot
salesforceSalesforce
zapierZapier
slackSlack

You're sending sales decks and proposals to prospects but have no idea if they read them. Your CRM has no engagement data from document views, making lead scoring guesswork.

With Papermark you can track page-by-page engagement on every sales deck and push view data to your CRM via webhooks.

How it works

1Upload your sales decks
2Set up access controls for prospects and buying committee members
3Share a tracked link with your prospect and track engagement
4Connect Slack to get notified instantly
5See who among your prospects and buying committee members is engaging
6Create a webhook to connect external tools
7Choose which events trigger your automation
8Update contact engagement score
9Log views to opportunity
10Connect to any CRM

Step by step

1

Step 1. Upload your sales decks

Open Papermark and create a new data room. Upload your sales deck or proposal. Use drag-and-drop to add files, then organize them into folders. Papermark automatically indexes everything and supports bulk upload of entire folder structures.

Upload your sales decks
2

Step 2. Set up access controls for prospects and buying committee members

Configure your security settings. In Papermark link settings, enable Link expiration. Every viewer is verified before they can access a single page. You control exactly who among your prospects and buying committee members sees which documents.

Set up access controls for prospects and buying committee members
3

Step 3. Share a tracked link with your prospect and track engagement

Generate a secure link and share a tracked link with your prospect. Papermark tracks every interaction in real-time. See which slides the prospect viewed, time spent, and completion rate. Open the analytics dashboard to see all engagement data as it happens.

Share a tracked link with your prospect and track engagement
4

Step 4. Connect Slack to get notified instantly

Go to Settings > Integrations > Slack in Papermark. Click "Connect Slack" and authorize via OAuth. Select the team channel where you want to receive alerts. Papermark sends formatted messages when prospects and buying committee members view, download, or access your documents.

Connect Slack to get notified instantly
5

Step 5. See who among your prospects and buying committee members is engaging

Every time someone opens your sales decks, a Slack notification appears in your channel. It shows the viewer's email, which document they opened, how long they spent, and a link to full analytics. Your team knows immediately who is engaged without checking the dashboard.

See who among your prospects and buying committee members is engaging
6

Step 6. Create a webhook to connect external tools

Go to Settings > Webhooks in Papermark. Create a new webhook endpoint pointing to your automation tool (Zapier, Make, or n8n). Select which events should trigger: "Link Viewed" fires when prospects and buying committee members open your documents, "Document Downloaded" when they download. Papermark sends a signed payload with viewer email, document name, pages viewed, and time spent.

Create a webhook to connect external tools
7

Step 7. Choose which events trigger your automation

Pick the events relevant to your workflow. For tracking prospects and buying committee members engagement, select "Link Viewed". For monitoring downloads of sensitive sales decks, add "Document Downloaded". Each payload is signed with HMAC-SHA256 for security. You can create multiple webhooks for different tools.

Choose which events trigger your automation
8

Step 8. Update contact engagement score

Update contact engagement score. Connect HubSpot through Zapier, Make, or n8n as middleware. When prospects and buying committee members view your documents, the webhook payload delivers their email, document name, pages viewed, time spent, and completion percentage to HubSpot automatically.

9

Step 9. Log views to opportunity

Log views to opportunity. Connect Salesforce through Zapier, Make, or n8n as middleware. When prospects and buying committee members view your documents, the webhook payload delivers their email, document name, pages viewed, time spent, and completion percentage to Salesforce automatically.

10

Step 10. Connect to any CRM

In Zapier, create a new Zap with "Webhooks by Zapier" as the trigger (Catch Hook). Copy the webhook URL and paste it in Papermark's webhook settings. Add your action: Connect to any CRM. Now every time prospects and buying committee members view your sales decks, Zapier runs your automation.

Tools and integrations

Papermark connects to external tools via outgoing webhooks (HMAC-SHA256 signed). Slack has a native integration with OAuth. For all other tools, connect Papermark webhooks through Zapier, Make, or n8n.

hubspot

HubSpot via webhook

Update contact engagement score

Connect through Papermark webhooks via Zapier, Make, or n8n

salesforce

Salesforce via webhook

Log views to opportunity

Connect through Papermark webhooks via Zapier, Make, or n8n

zapier

Zapier Webhook middleware

Connect to any CRM

slack

Slack Native integration

Alert sales team on views

Related topics

sales decksales presentation trackingtrack proposal viewshubspot document tracking

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