You're running LinkedIn outreach campaigns and sharing tracked deck links, but there's no connection between deck views and your follow-up sequences. You're missing the moment when a prospect shows genuine interest.
With Papermark you can see which LinkedIn prospects actually opened your deck and trigger personalized follow-up sequences based on engagement.
How it works
Step by step
Step 1. Upload your sales decks
Open Papermark and create a new data room. Upload your sales deck or proposal. Use drag-and-drop to add files, then organize them into folders. Papermark automatically indexes everything and supports bulk upload of entire folder structures.
Step 2. Set up access controls for prospects and buying committee members
Configure your security settings. In Papermark link settings, enable View percentage. Every viewer is verified before they can access a single page. You control exactly who among your prospects and buying committee members sees which documents.
Step 3. Share a tracked link with your prospect and track engagement
Generate a secure link and share a tracked link with your prospect. Papermark tracks every interaction in real-time. See which slides the prospect viewed, time spent, and completion rate. Open the analytics dashboard to see all engagement data as it happens.
Step 4. Create a webhook to connect external tools
Go to Settings > Webhooks in Papermark. Create a new webhook endpoint pointing to your automation tool (Zapier, Make, or n8n). Select which events should trigger: "Link Viewed" fires when prospects and buying committee members open your documents, "Document Downloaded" when they download. Papermark sends a signed payload with viewer email, document name, pages viewed, and time spent.
Step 5. Choose which events trigger your automation
Pick the events relevant to your workflow. For tracking prospects and buying committee members engagement, select "Link Viewed". For monitoring downloads of sensitive sales decks, add "Document Downloaded". Each payload is signed with HMAC-SHA256 for security. You can create multiple webhooks for different tools.
Step 6. LinkedIn automation
LinkedIn automation. Connect HeyReach through Zapier, Make, or n8n as middleware. When prospects and buying committee members view your documents, the webhook payload delivers their email, document name, pages viewed, time spent, and completion percentage to HeyReach automatically.
Step 7. Prospect enrichment
Prospect enrichment. Connect Clay through Zapier, Make, or n8n as middleware. When prospects and buying committee members view your documents, the webhook payload delivers their email, document name, pages viewed, time spent, and completion percentage to Clay automatically.
Step 8. Connect view → follow-up
In Zapier, create a new Zap with "Webhooks by Zapier" as the trigger (Catch Hook). Copy the webhook URL and paste it in Papermark's webhook settings. Add your action: Connect view → follow-up. Now every time prospects and buying committee members view your sales decks, Zapier runs your automation.
Step 9. Complex conditional workflows
In Make, create a new scenario with "Custom Webhook" as the trigger. Copy the URL and add it in Papermark. Build your automation: Complex conditional workflows. Make is best when you need conditional logic, like different actions based on how much of your sales decks was viewed.
Tools and integrations
Papermark connects to external tools via outgoing webhooks (HMAC-SHA256 signed). Slack has a native integration with OAuth. For all other tools, connect Papermark webhooks through Zapier, Make, or n8n.
HeyReach via webhook
LinkedIn automation
Connect through Papermark webhooks via Zapier, Make, or n8n
Clay via webhook
Prospect enrichment
Connect through Papermark webhooks via Zapier, Make, or n8n
Zapier Webhook middleware
Connect view → follow-up
Make Webhook middleware
Complex conditional workflows
