You want to automatically enrich and score leads based on how they interact with your documents. When a prospect views your deck, you want their company data pulled and a lead score calculated without manual work.
With Papermark you can trigger Clay enrichment the moment a prospect views your deck and score leads based on engagement depth plus enrichment data.
How it works
Step by step
Step 1. Upload your sales decks
Open Papermark and create a new data room. Upload your sales deck or proposal. Use drag-and-drop to add files, then organize them into folders. Papermark automatically indexes everything and supports bulk upload of entire folder structures.
Step 2. Set up access controls for prospects and buying committee members
Configure your security settings. In Papermark link settings, enable View percentage, Visitor identification. Every viewer is verified before they can access a single page. You control exactly who among your prospects and buying committee members sees which documents.
Step 3. Share a tracked link with your prospect and track engagement
Generate a secure link and share a tracked link with your prospect. Papermark tracks every interaction in real-time. See which slides the prospect viewed, time spent, and completion rate. Open the analytics dashboard to see all engagement data as it happens.
Step 4. Create a webhook to connect external tools
Go to Settings > Webhooks in Papermark. Create a new webhook endpoint pointing to your automation tool (Zapier, Make, or n8n). Select which events should trigger: "Link Viewed" fires when prospects and buying committee members open your documents, "Document Downloaded" when they download. Papermark sends a signed payload with viewer email, document name, pages viewed, and time spent.
Step 5. Choose which events trigger your automation
Pick the events relevant to your workflow. For tracking prospects and buying committee members engagement, select "Link Viewed". For monitoring downloads of sensitive sales decks, add "Document Downloaded". Each payload is signed with HMAC-SHA256 for security. You can create multiple webhooks for different tools.
Step 6. Auto-enrich on document view
Auto-enrich on document view. Connect Clay through Zapier, Make, or n8n as middleware. When prospects and buying committee members view your documents, the webhook payload delivers their email, document name, pages viewed, time spent, and completion percentage to Clay automatically.
Step 7. Connect view events to Clay
In Zapier, create a new Zap with "Webhooks by Zapier" as the trigger (Catch Hook). Copy the webhook URL and paste it in Papermark's webhook settings. Add your action: Connect view events to Clay. Now every time prospects and buying committee members view your sales decks, Zapier runs your automation.
Step 8. Update lead score
Update lead score. Connect HubSpot through Zapier, Make, or n8n as middleware. When prospects and buying committee members view your documents, the webhook payload delivers their email, document name, pages viewed, time spent, and completion percentage to HubSpot automatically.
Tools and integrations
Papermark connects to external tools via outgoing webhooks (HMAC-SHA256 signed). Slack has a native integration with OAuth. For all other tools, connect Papermark webhooks through Zapier, Make, or n8n.
Clay via webhook
Auto-enrich on document view
Connect through Papermark webhooks via Zapier, Make, or n8n
Zapier Webhook middleware
Connect view events to Clay
HubSpot via webhook
Update lead score
Connect through Papermark webhooks via Zapier, Make, or n8n
